Corporate Profile

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Corporate Profile

Hyundai Asia Resources, Inc.

In August 2001, Hyundai Motor Company (HMC) of South Korea appointed Hyundai Asia Resources, Inc. (HARI) as the official distributor of Hyundai vehicles in the Philippines. Driven by a young and dynamic workforce and a fast-growing nationwide fortress of 42 dealerships, we have earned our rightful spot as the third top player in the Philippine automotive industry, and have been consistently recognized by HMC, the Philippine government, and private motoring and consumer bodies for best practices in corporate governance.
The Hyundai commitment to provide customer-driven innovation continues to fuel our journey. We forge new ground to discover ways to satisfy the needs of today’s market, exploring new venues for expansion into real estate development, management and consultancy, commercial vehicle distribution, and vehicle assembly. This way, we fulfill our vision of becoming the lifetime partner of every Filipino, inspiring and enabling them to get more out of life.