Following its phenomenal comeback and grand launch of the nationwide brand campaign, “Ang Gusto Mo, Gusto ng Puso,” at last year’s Manila International Auto Show (MIAS), Hyundai Asia Resources, Inc. (HARI), official distributor of Hyundai vehicles in the Philippines, returns to MIAS this year with another fresh take on customer-driven innovation.
“Gusto,” inspired, conceived, and driven by the Filipino customer’s dreams, needs, and values, now gets a 360-degree spin with Gusto Ko, Kaya Ko, Sama Tayo, crowning Hyundai’s 16 years as the Filipino’s lifetime partner in mobility and beyond.
With a brilliant track record of having introduced products and services that revolutionized the local automotive Industry, HARI is out to beat its own record by driving new value into the current landscape.
Headlining the Hyundai “Gusto Revolution” is the launch of the inspirational and aspirational “Pagsundo,” the Hyundai Gusto anthem, composed and performed by Up Dharma Down; the introduction of the Hyundai Creta and Genesis G90; the official launch of the Hyundai Assembly Center, featuring the rollout of the first locally assembled units of EON and H350; and the kickoff of the First Hyundai Innovation Congress (ICON).
In addition, MIAS guests will get a more heightened experience of Hyundai’s renewed commitment to be part of each and every customer journey via interactive activities with the One Hyundai Club (OHC), the industry’s pioneering distributor-based customer loyalty program, now re-branded as the new and more expansive One Hyundai Family (OHF); and seamless connection with HARI and its dealership network via the Hyundai mobile app.
New Models: Creta, Genesis G90
Hailed as “The Perfect SUV”, the Hyundai Creta has been making waves in other countries and was awarded as the “Best-selling SUV of 2016” and the “2016 Indian Car of the Year.” Designed to have “strength and beauty, inside and out,” The Creta boasts of better passenger space and increased leg room, making it tower over its rivals, literally and figuratively.
The Genesis G90 is the flagship model of Genesis Motors, the luxury vehicle division of the Hyundai Motor Company. Boasting of design inspired by the moment an archer draws the bow to unleash a perfectly balanced tension that propels an arrow at its target, the G90 exudes athletic elegance derived from this fusion of power and poise.
There’s always room for all with the Hyundai H350. The H350 belongs to Hyundai’s lineup of commercial vehicles, making it the new trend leader in the CV market. Aside from its versatility (the H350 can be configured into a cargo van, a passenger van or a flatbed truck), the H350’s spacious cabin, clear visibility, and supreme car-like comfort makes it the prime choice for those who desire excellent passenger mobility for their customers.
Hyundai Assembly Center
The long-awaited rise of the first Hyundai Assembly Center in the Philippines located in Calamba, Laguna, heralds the advancement of Hyundai brand presence in the region. This new investment by Hyundai Motor Company (HMC), on its 50th year and its 15th year of solid partnership with HARI, signifies the Korean auto giant’s solid confidence in the Philippine market and the current business climate by choosing the country as its potential gateway to the ASEAN.
First Hyundai Innovation Congress (ICON)
With the kickoff of the First Hyundai Innovation Congress, “Harnessing Accessible and Responsive Innovation,” HARI brings the Hyundai philosophy of “innovation for humanity” closer to the hearts, homes, and businesses of the Filipino.
ICON engages leaders from government and the private sector in a dialogue that would spark the creation of do-able measures to drive the culture of innovation across businesses and industries. Topics include: “Unlocking Keys to Innovation Excellence,” “Future-proofing Innovation,” “Advancing Innovation-based ASEAN,” and “Disruptive Shift in the Automotive Industry.”
Explains Ms. Agudo, “We launched Gusto with the idea of aspiration, of listening to what our customers need and want. Now we take a step further with Kaya Ko, because we actually have and continue to respond to the hearts of our customers. From there, we take our shared journey forward: Sama Tayo because, together, we achieve the success that we seek--for ourselves, for the economy, for economy, the nation. I think that is what being the most beloved brand and trusted partner of Filipinos is about.”